As texting increases year over year, you need to know how to use it in your business.
The power of an instantaneous, informal exchange via text message should be clear to all real estate agents working in today's market. As buyers and sellers increasingly consist of a generation that has grown up with mobile technology, it is imperative that agents communicate with clients in the medium clients prefer. Texting can also be a great time-saving method of conversation, allowing you to multitask while on hold or stuck somewhere.
Here are three tips for ensuring your text adventures are a success:
1. Make sure your clients are comfortable with texting before you use it as a means to serve them. Some people, regardless of age, find text messaging to be a nuisance. Not to mention, did you know the federal Do-Not-Call registry applies to texting, too? Not only could you end up annoying prospects and clients, but you might just be breaking the law!
2. Set expectations in terms of availability. Texting can rapidly consume your life "outside the office." It's important to let your clients know when they can generally expect you to return a text. If you get in the habit of texting back and forth late at night or on weekend mornings, don't be surprised when they come to expect that level of access and immediacy.
3. Know when texting is OK and when it's rude. The most precious resource you can pay clients and prospects is your attention, so don't make the fatal mistake of texting when you should be paying your audience with valuable face time. Texting one client while showing a house to another client is dangerous ground, too! Be mindful of who you're with and when it's appropriate to dash off that text.
Five common texting abbreviations you should know:
DRIB : Don't Read If Busy
EOD : End Of Day
NRN : No Response Required
OTP : On The Phone
P&C : Private and Confidential
SGTM : Sounds Good To Me
If you come across one you don't know, check out http://www.webopedia.com and look it up!
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